If growing indoors, a fertilizer once a month can be good.
Prune basil back regularly to encourage continued growth and thus allow for more growth.
Harvest by pinching off individual leaves.
Give it at least 6 hours of sunlight and in hot temperatures water often.
Urban Agriculture grow kits come with one pack of organic seeds, one portioned bag of organic soil, a garden stake and a stylish urban grow container for your plant.